Push Limits. Catch Legends. Welcome to 13 Fishing.

Fishing isn’t a pastime — it’s an obsession. At 13 Fishing, we craft gear for those who don’t just cast, they hunt. With aggressive design, advanced engineering, and pro-grade performance, our rods, reels, and lures are made to dominate the water.

Performance-Driven Innovation

From proprietary drag systems to CZB bearingless tech and magnetic drop control, every product is engineered for total control and serious fish-fighting power.

Unmistakable Design

Bold, edgy aesthetics meet ergonomic functionality. 13 Fishing gear stands out on the rack, and even more on the water.

Versatility for Any Season

Whether you’re bass hunting in summer or jigging through ice in winter, 13 Fishing has gear made to thrive in every condition and every battle.

Most Wanted: 13 Fishing Bestsellers Built for Action

These aren’t just popular — they’re legendary in the making. Our top products have earned their place in tackle boxes around the world by combining cutting-edge performance with pure angling attitude.

Power Slide – Pencil Popper Top Water Bait

Turn the surface into a battlefield with the 13 Fishing Power Slide. Designed with a cupped face for splashy commotion and a One Knocker rattle chamber to call predators in, this topwater lure delivers attitude with every twitch. Featuring an ultra-high-definition painted finish, HD holographic eyes, and custom feather treble hooks paired with VMC Premium Hybrid Black Nickel Hooks, it’s a strike magnet built to slay big bass and explosive surface chasers.

Freefall Carbon – TrickShop Edition

Precision under pressure. The Freefall Carbon TrickShop Edition is a revolution in ice fishing, combining premium TrickShop components with instant hook-set performance. The FreeFall Trigger System and Magnetic Drop Speed Control give you exact control over presentation, while the Carbon Drag System and Airfoil Carbon frame deliver strength without weight. Built for twist-free line drops, tangle resistance, and ultimate control — this reel turns finesse into domination.

Inception G2 – Baitcast Reel

Designed for power, tuned for precision. The Inception G2 baitcasting reel brings muscle to your palm with a 22LB Bulldog Drag and Ti-Armor aluminum gears for unstoppable cranking force. Features like the Arrowhead Line Guide, Aluminum Star Drag, and Integrated KeepR hook keeper mean this reel is built for performance and practicality. Whether you’re working heavy cover or burning baits, Inception G2 stays smooth, responsive, and in full control.

About 13 Fishing

13 Fishing is an American fishing tackle brand founded in 2011 in Florida. From the beginning, the company aimed to stand out through innovation, bold design, and a focus on the new generation of anglers. Its slogan — “Make Your Own Luck” — reflects the brand’s spirit: don’t rely on luck, create your own advantage with high-quality, well-designed gear.

The core product line includes rods, reels, lures, and accessories for both open-water and ice fishing. Special attention is given to spinning and casting reels with advanced features such as CZB bearingless technology, Cast Iron Carbon frames, and the Arrowhead Line Guide. Rods are made with Japanese carbon, offering exceptional lightness, strength, and sensitivity.

13 Fishing is especially well-known in the ice fishing segment — its ice rods and reels like the Black Betty and FreeFall Ghost are highly regarded for their reliability and ergonomic design. The brand also produces original lures with aggressive action, durable construction, and bold aesthetics. All products feature a modern, often edgy look that reflects the brand’s youthful energy.

The target audience includes enthusiastic and advanced anglers who value cutting-edge technology, comfort, and visual appeal. 13 Fishing collaborates with professional anglers, participates in tournaments, and actively engages with its community through social media. It’s especially popular in the U.S. and Canada, where it’s considered a leader in the ice fishing category.

Despite its premium pricing and limited global availability, 13 Fishing has built a strong reputation through innovation and user-focused design. It’s a brand for those who aren’t afraid to stand out — both in appearance and on the water.

Hear From Customers

In the tournament scene, your gear is either an advantage — or a liability. 13 Fishing gives me an edge. The Inception G2 holds up to heavy flipping all day, and the drag system is smooth under pressure. Their rods have the perfect blend of sensitivity and backbone, especially the Envy Black series. What I really appreciate is that they listen to anglers — you can feel it in the design. Every feature is there for a reason. When you’re chasing checks and ounces matter, 13 Fishing isn’t hype — it’s my go-to for results I can trust.

Brandon Miller

If you’ve ever jigged at –20°F with frozen fingers and a trophy walleye teasing your sonar, you know how much gear matters. My FreeFall Carbon TrickShop Edition is a total game-changer — smooth drops, zero tangles, and that trigger system is addictive. Plus, it just looks cool. I love that 13 Fishing makes ice gear that’s stylish, smart, and tough as the anglers using it. Whether I’m filming or fishing for fun, it performs. People always ask what I’m using in my videos — and honestly, if it’s 13 Fishing, it’s already on the ice with me.

Kelly Andersdotter

As a shop owner, I’ve seen trends come and go, but 13 Fishing continues to impress. Customers love the brand’s innovation — from the CZB bearing tech in reels to the design of their lures like the Power Slide. Their packaging stands out on shelves, but the quality inside keeps anglers coming back. I’ve had seasoned pros and total beginners both rave about how intuitive and high-performing the gear is. Stocking 13 Fishing is a no-brainer for me — it moves, it performs, and it builds loyalty. It’s not just another brand; it’s a conversation starter at the counter.

Jorge Ramírez

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